How to Increase Website Traffic for your Manufacturing Business?
Table of contents:
- Traffic-Boosting Avenues for Manufacturing Businesses
- Manufacturing Website's Must-Haves to Generate More Traffic
- How Effective Is Your Manufacturing Website?
As the owner of a manufacturing company, it should be your top priority to build your brand and draw in new clients, but this is easier said than done.
You may have established a website for your business and discovered that it attracts customers about as effectively as using vinegar to lure flies. Frequently, it's not the website that's the problem but rather how you market it to your target audience. Of course, you must make sure that your website receives a lot of traffic in order for your business to be successful, but you also need to pay attention to the quality of that traffic since you want those visitors to be prospective paying clients! So continue reading if you're looking for advice on how to boost traffic to your website.
Traffic-Boosting Avenues for Manufacturing Businesses
Social Media Marketing
Social media marketing is considered one of the most widely used methods for bringing in more people to your website. Particularly Twitter is a great medium for content promotion because you can instantly publish links to articles or videos that are relevant to your website. Additionally, you can use it to interact with potential clients who are interested in your brand and develop relationships with them. You can talk to your audience, get their opinions on the company, and put a human face behind the online business persona.
One of the most important strategies to ensure more people visit your site and increase word-of-mouth is to become more approachable. An active social media presence will demonstrate that you care more about your clients than sales figures. Additionally, social media advertising is less expensive than traditional forms of promotion.
While this may seem like the most obvious answer to your issue, you'd be astonished by how many people underestimate SEO's significance. SEO can be a terrific approach to drive visitors to a website. In addition, a website's searchability is improved with SEO, which also raises its authority.
Make sure to focus on the following in order to raise your SEO ranking:
- Use phrases and keywords.
- Update your articles frequently.
- Get your business listed in Google My Business.
- Use the alt text (alternative text descriptions) for marketing your video content. They make your page accessible to search engines.
SEO enhances user experience and puts you one step ahead of your competitors when used properly.
You need relevant material on your website to make it more current; people will trust your company more if the content is accurate and trustworthy. Your brand will come across as more knowledgeable the more blog posts you create and store on your website. In order to launch a brand, relevant content is a crucial element. Although this process takes time and demands patience and commitment, by continuously uploading content to your website and including important keywords to raise your SEO rating, you will increase web traffic. More content increases revenue and opens up opportunities for brand partnerships.
Email advertising is still alive.
Top manufacturing websites also rely heavily on email marketing to drive visitors to their sites. To reach potential consumers who have signed up for their mailing list (for instance, at manufacturing trade exhibitions), they design expert, well-planned email campaigns to educate and convert them.
Email marketing aims to nurture and gradually convert prospects by offering them useful content. Because each customer's needs differ depending on their experience with your business, email marketing must be done intelligently. Links to your website's offerings should be included in the information you send to all of your prospective customers.
Always remember: Educate first, sell later.
PPC campaigns and sponsored social media advertisements are trustworthy methods of boosting website traffic as well.
With PPC campaigns, you get charged every time one of your advertisements is clicked, and a user visits your website on a platform that is likely to generate a lot of traffic for you. An excellent example of this is search engine advertising, where your ad shows up at the top of Google search results whenever someone searches for a term related to your services.
You can generate sponsored adverts on websites like Facebook and Instagram using paid social media advertising. The advertisements give your business more exposure to prospective clients who are more likely to see your product or service offerings and visit your website immediately to take action.
A good PPC campaign has the advantage of attracting leads that are ready to make a purchase!
Manufacturing Website's Must-Haves to Generate More Traffic
Updated and Keyword-driven Homepage Headline
One of the first things website visitors should see is your headline, and Google looks at it first when deciding how to rank your website in search results. Therefore, buyers are more likely to be qualified and click on your website if your headline is clear and related to what they are searching for.
Consequently, you must strike a balance between a catchy headline and one that applies to your industry. This idea applies to all of the pages on your website, including those that describe your products or services.
Tidy and Smooth Navigation
What if you went to a potential partner's facility only to discover that there was trash, useless equipment, and material waste all over the place? You most likely wouldn't be impressed and wouldn't be eager to conduct business with them.
A website is no different; users become confused when a page is overloaded with links or images of poor quality. On the other hand, visitors may quickly move from page to page if you have a clear, basic layout.
Visitors may find getting the information they need on your website challenge if the navigation menu is difficult to use. In addition, people will leave your site with a negative first impression if they have a difficult time navigating, which will likely increase your bounce rate and decrease total site engagement.
On most systems, updating your navigation bar is actually a quick and easy process. Be careful not to overload your visitors with too many tabs; keeping it to four or five will enable a clean, sleek design so visitors can quickly and effectively access the information they need. Put your most significant tab first, or make it stand out from the rest to draw attention to your main services and content.
Updated "Contact Us" Page
Of course, providing informative, immediately helpful content is a fantastic method to increase traffic. Still, the best prospects are the ones that want to contact you right away to explore their options and learn more about your prices, services, and products. Unfortunately, many industrial marketers make it tough for these key leads to reach you since they don't have a specific "contact us" page. This not only creates a frustrating customer experience but could also discourage customers from contacting you at all.
Put a link to a page that specifically lists contact details or contact forms in the main navigation menu. Add your physical address and a map indicating your location to your "contact us" pages since they can help you rank better for local SEO searches.
In light of this, be sure to set up your Google My Business Profile with your contact details and a link to your website if you're trying to attract more customers in your area. You may be losing out on local business prospects if your Contact Us page, company name, address, and phone number are out-of-date.
Keep in mind that engineers, procurement managers, and MRO specialists are all at different phases of the purchasing process and have distinct preferences. Don't just add a form and assume that all buyers will fill it out. Make sure your website visitors may reach you in various ways on your contact us page, such as an RFQ form, an email address, a phone number, etc. And when someone asks you, answer it. Engineers, procurement managers, and B2B buyers typically demand a response within 24 hours.
CTAs To The Bottom Of Every Page And Blog Post
If a visitor spends time reading an entire web page or blog post, you want to ensure that they will stay anchored in your digital universe and remain engaged with your business. To accomplish this, include a call-to-action (CTA) at the conclusion of each blog post and web page. CTAs should direct users to additional relevant information, like an eBook, or provide a link to your "contact us" page. In addition to encouraging visitors to look for further content that may be helpful to them, this will help them keep your brand at the top of their minds.
The clickability of your call-to-action buttons depends on more than just the words. For example, using a color that stands out might direct visitors' attention to the precise spot where you want them to click on your website. A designer's advice is to use colors that are at the other extreme of the color spectrum.
For instance, a yellow or orange CTA stands out clearly against your website's predominantly blue and white design.
Whatever business you're in, your website's images need to be clear, polished, and relevant. Replace any blurry images with more recent ones that more accurately reflect your business and its products. Get rid of any outdated clip art, unclear images, or images that don't speak to your brand.
Additionally, ensure that every image on your website has been optimized for web pages; photos with big file sizes may take a long time to load, annoying visitors and raising your bounce rate. Finally, make sure to break up your product pages using numbers, pictures, bullet points, and/or subheads in order to make them easier to skim. Google will penalize your website if it takes too long to load, which could result in worse search engine rankings and fewer website visitors.
It's time for a serious security upgrade if the URL of your website still begins with HTTP rather than HTTPS. Before they have the chance to learn more about your offers, you can turn off customers.
Simply put, the HTTPS protocol encrypts data transferred between a browser and a web server to stop unauthorized parties from viewing that data while it's in transit. This significantly lowers the possibility that website visitors may become victims of cyberattacks and scams, such as "man-in-the-middle" assaults, in which scammers steal data from people who have filled out forms on your website.
Website security is more crucial than ever since, according to a recent poll of manufacturers, 84% are using their websites more frequently to bring in new consumers, up from 72% before the pandemic. However, with the increased use of technology, manufacturing managers should be aware that their field is one of the most frequently targeted by cybercriminals. Additionally, research indicates that cybercriminals are now concentrating on manufacturers rather than the financial industry.
Given the recent high-profile breaches, consumers are more concerned than ever about their digital security. As a result, B2B professionals must secure not just their own financial and company data but also their client's personal information.
How Effective Is Your Manufacturing Website?
Putting these adjustments into place may improve click-through rates and user interaction on your industrial website, which will benefit potential leads.
However, if you're new to digital marketing, the aforementioned advice could seem a little overwhelming, especially if you also have a manufacturing company to handle. So we're here to help.
At Winterplay Studios, we know just how difficult it can be to craft a website that speaks to your industrial audience while still being visually pleasing and user-friendly. With our expertise in digital marketing, we understand the unique needs of manufacturing companies and have perfected our strategies to get you the best results.
We specialize in these services for the manufacturing industry:
Social Media Services: We can give you the number of traffic you desire on your social media platforms. With our affordable plans, you can trust us to help you reach and engage with potential customers.
Content Writing Services: With our content writing services, you can trust us to provide you with high-quality and informative content that will quickly capture the attention of your target audience.
These are just some of the digital marketing services that Winterplay Studios offers. With an experienced team of specialists, we can guarantee effective and efficient results for your manufacturing website. So contact us today to set up a consultation and get started on your journey to success.