7 Surprisingly Effective Ways To Increase Website Traffic

 

Table of Contents:

Introduction

Publish High-Quality Content

Promote Your Content on Social Media

Use Google AdWords

Implement Schema Markup

Submit Your Website to Directories

Make Sure Your Site Is Mobile-Friendly

Conclusion

 

Website traffic is the number of visitors to a site. It is usually measured monthly. The amount of traffic a site gets helps business owners and advertisers determine the size of their audience and how well the site is doing. More traffic usually means more customers and more sales. To get an idea of how much traffic a site gets, take a look at this data: 

 

 

The average website receives about 60,000 visitors per month. The most popular website in the world, Google, receives over 45.41 billion visitors per month. That's about 45% of all internet users! China has the most internet users (about 854 million online population), followed by India (about 560 million online population). The United States has the third most internet users (about 331 million online population). Indonesia, Brazil, and Nigeria round out the top six countries with the most internet users. 

 

 

 

As you can see, website traffic varies widely from site to site. The amount of traffic a site gets is determined by many factors, including its content, design, and advertising.

 

1. Publish High-Quality Content 

One of the best ways to increase website traffic is to publish high-quality content that will interest and engage your target audience. When creating content, be sure to include keywords that are relevant to your business and that your audience is likely to search for. Additionally, make sure your content is well-written and free of grammar and spelling errors.

How to do this?

There are a few things you can do to make sure your content is high quality:

 

 

- Write RELEVANT and USEFUL content. Write about topics that are interesting and important to your target audience. For example, if you sell pet supplies, write about topics like "The 10 Best Dog Foods of 2018" or "How to Choose the Right Collar for Your Dog."

- Make your content EASY TO READ. Use short paragraphs, clear sentences, and simple words. Use headings and subheadings to break up your text and make it easy to scan.

- Use IMAGES and VIDEO. People are more likely to read and share content that includes images and video. Adding visual interest to your content will help it stand out from the rest.

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2. Optimize Your Website for Search Engines 

Another effective way to increase website traffic is to optimize your site for search engines. This can be done by ensuring that your website’s title tags, meta descriptions, and header tags are all optimized for the keywords you’re targeting. Additionally, be sure to create internal links between your website’s pages so that search engines can easily crawl and index your site.

How to do this?

Here are a few things you can do to optimize your website for search engines:

 

 

- Use relevant and keyword rich titles, meta descriptions, and header tags.

To create keyword rich titles, meta descriptions, and header tags, you'll need to include your target keywords in each of these fields. Be sure to use the same keywords throughout all of these fields, and make sure they are also included in the text of your website's pages.

- Create internal links between your website's pages.

Internal links help search engines crawl and index your website's pages. To create internal links, simply add hyperlinks on your website's pages that link to other pages on your site. For example, if you have a page about dog collars, you could add a link to that page on your website's home page.

- Use external links wisely.

External links are links from other websites that point to your website. When used wisely, external links can be beneficial for search engine optimization. However, too many external links can be viewed as spam by search engines. So, be sure to use external links sparingly and only link to high-quality websites.

- Use alt tags to describe your images for better image optimization.

Alt tags are text descriptions of images that help search engines understand what an image is about. By including relevant alt tags on all of the images on your website, you can improve your website's image optimization and help search engines index your site more easily.

 

3. Promote Your Content on Social Media 

Once you’ve created high-quality content, it’s important to promote it on social media in order to reach a wider audience. According to a Hubspot report, 71% of consumers are more likely to make purchases based on social media referrals. So when promoting your content on social media, be sure to use engaging visuals and headlines so that people will click through to your website. Additionally, consider using paid advertising on social media platforms in order to reach an even larger audience.

How to do this?

Here are a few things you can do to promote your content on social media:

- Use engaging visuals and headlines.

Make sure your content includes engaging visuals and headlines so that people will want to click through to your website. Use attractive images and videos, and include interesting headlines that accurately describe your content.

- Use paid advertising.

Paid advertising on social media platforms is a great way to reach a larger audience. You can use paid ads to promote your content to people who are not already following you on social media.

- Share your content multiple times.

Don’t just share your content once and then forget about it. Share it multiple times on different days and at different times in order to reach a wider audience.

- Use hashtags.

 

 

Hashtags are a great way to reach people who are interested in the same topics as you. When using hashtags, be sure to use relevant and popular hashtags so that your content will be more likely to show up in search results.

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4. Use Google AdWords 

Google AdWords is a pay-per-click advertising platform that allows you to place ads on Google’s search engine results pages (SERPs). When someone clicks on one of your ads, they are redirected to your website, and you are charged a certain amount based on your bid price. Using Google AdWords can be an effective way to increase website traffic as it allows you to reach people who are actively searching for the products or services you offer. Did you know that about 50% of businesses, both big and small use the Google Analytics tool? Thus, by utilizing this too, a company could grow its organic SEO a great deal.

 

 

How to do this?

Here are a few things you can do to use Google AdWords effectively:

- Target long-tail keywords with low competition.

Long-tail keywords are keyword phrases that are more specific and have less competition than shorter, more general keywords. Targeting long-tail keywords with low competition will help you get your ads in front of people who are more likely to convert.

- Set a budget and bid strategically.

When setting your budget for Google AdWords, be sure to consider how much you’re willing to spend per click. Additionally, bid strategically for each keyword so that you don’t overspend on keywords with low conversion rates.

- Use negative keywords.

Negative keywords are words or phrases that you add to your campaign so that your ads will not show up for certain searches. Adding negative keywords to your campaign can help you save money and ensure that your ads are only being shown to people who are interested in what you have to offer.

- Use ad extensions.

Ad extensions are additional pieces of information that you can add to your ads, such as your phone number or address. Including ad extensions can help improve your click-through rate and give people more ways to contact you.

 

5. Implement Schema Markup 

Schema markup is a code that can be added to your website in order to help search engines understand the content on your site. This can be helpful in increasing website traffic as it can help your site appear in rich snippets, which are special search results that include additional information about your site such as reviews or pricing information.

 

 

How to do this?

Here are a few things you can do to implement schema markup on your website:

- Use the Google Structured Data Markup Helper tool to create your schema code.

The Google Structured Data Markup Helper is a tool that allows you to create schema code for your website. You can use this tool to add schema code to your pages without having to manually write the code yourself.

- Add schema code to your website’s header or footer.

Once you have created your schema code, you can add it to your website’s header or footer so that it will be applied to all of your site’s pages.

- Test your schema code using the Google Structured Data Testing Tool.

After you have added schema code to your website, be sure to test it using the Google Structured Data Testing Tool. This tool will allow you to check for errors in your code so that you can fix them before they impact your website’s traffic.

 

6. Submit Your Website to Directories 

Submitting your website to online directories can also help increase website traffic as it helps improve your site’s visibility online. When submitting your site to directories, be sure to choose those that are relevant to your business and that have a high PageRank in order to maximize the benefits of submitting your site. It may seem difficult knowing which directories to submit your website to, so we have made it easier for you by displaying a list of known high PR sites below. All premium prices are in USD format.

 

 

How to do this?

Here are a few things you can do to submit your website to directories:

- Choose relevant and high PageRank directories.

When submitting your website to directories, be sure to choose those that are relevant to your business and that have a high PageRank. Choosing directories with a high PageRank will help improve your website’s visibility in search results.

- Fill out your directory listing completely and accurately.

When submitting your website to a directory, be sure to fill out your listing completely and accurately. Inaccurate listings can cause your website to be rejected by the directory, which can impact your website’s traffic.

- Include a link to your website in your listing.

Be sure to include a link to your website in your directory listing. Including a link to your website will help improve your website’s visibility in search results and can also help increase click-through rates.

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7. Make Sure Your Site Is Mobile-Friendly 

In today’s world, it’s important to make sure that your website is mobile-friendly as more and more people are using their smartphones and tablets to access the internet. A mobile-friendly website is one that is easy to read and navigate on a smaller screen, and it typically has a simplified design with larger text and buttons. If you want people to visit and stay on your site, it’s important to make sure it’s mobile-friendly.

 

 

How to do this?

Here are a few things you can do to make sure your site is mobile-friendly:

- Use a responsive theme or design.

When creating or designing your website, be sure to use a responsive theme or design. This type of design will automatically adjust to fit any screen size, making it easy for people to view your site no matter what device they are using.

- Use large and legible text.

Make sure that the text on your website is large and legible. People should be able to easily read the text on your site without having to zoom in.

- Use big and easy-to-click buttons.

Make sure that the buttons on your website are big and easy to click. This will make it easier for people to navigate your site on a smaller screen.

- Simplify your design.

When creating or designing your website, be sure to keep the design simple. Avoid using complex designs or graphics as they can be difficult to view on a smaller screen.

- Use AMP pages.

AMP pages are pages that are designed to load quickly on mobile devices. Using AMP pages can help improve your website’s speed and can also help increase website traffic.

Conclusion

Without Traffic, your site will languish in obscurity, and you’ll miss out on potential customers and leads. That’s why it’s essential to find ways to increase traffic that work for your unique business. The seven methods we shared should help get you started. Have you tried any of them? If you're looking for help increasing your website's traffic, Winter Play Studios can help! Click here to learn more!