We all have heard about both Google and Facebook in our daily conversations. Both are equally popular platforms and enjoy a great following among the users.
But have you heard about Google ads and Facebook ads?
If you have heard about these terms before, what is the difference between the two concepts?
Well, in this blog post we will discuss the main differences between Google Ads and Facebook ads in terms of the services and benefits they offer to advertisers.
So without further ado, let us begin our discussion of Google ads vs Facebook ads!
What are Google Ads?
Google ads are paid online advertisement services offered by Google. These advertisements appear on the top of the search engine results and are almost similar to the organic search results people usually search for.
What are Facebook Ads?
As the name suggests, Facebook ads are the paid advertisements that appear on the social media platform Facebook. These are specifically targeted toward a particular section of the customers used by brands to build awareness among the potential buyers and increase their reach.
How are they different from one another?
Being equally competent and popular options among brands, both Google and Facebook ads offer different advantages to different business segments. However, there is a certain difference between Google ads and Facebook ads depending on the format and purpose of a marketing campaign.
Here are some of these differences:
Audience base
If we talk about the size and base of the audience, both Google and Facebook are equally competent options. According to an estimate, Google handles around 5.8 billion searches every day, while Facebook has a base of 1.73 billion daily users.
Keeping this information in mind, it can be said that reaching your target audience on both of these platforms is easy.
But if both offer the same benefits, does it mean there is no difference in this regard?
Well, it depends on the advertiser whether their target audience is active on these networks or not. They also need to ask themselves if their product is search-oriented or just needs a wider reach to millions of users out there. In that case, the requirement becomes different, and the preference may shift towards either Google ads or Facebook ads.
Cost and Return on investment
Return on investment and cost are two of the most essential considerations that deserve a special mention here. If you talk about paid search, an E-Commerce business is usually performed very well with a high conversion rate per click, while other businesses struggle in the same category. However, Facebook ads are a comparatively cheaper option because the conversion rate for clicks is slightly different compared to Google ads.
The average cost per click depends on the industry and placement as well. Although The average rate becomes more expensive in the case of Google ads, people clicking on your advertisement may revisit. It is also the reason Facebook is a much better platform when it is to build brand awareness. Google ads perform better in terms of widening the range of users concerning their purchase decision.
Buyer behavior
When it is about buyer behavior and intent, Google is always better than Facebook ads. Evaluate the business model you have, and all you need to do is verify that if people search for their product if they intend to buy it.
For example, if a person's mobile phone gets accidentally damaged, they will immediately search for a local service provider to help with the repair. In these situations, Google ads are a better option to go with because it provides a lot of opportunities to both the advertisers and consumers. Facebook ads are comparatively less effective in generating leads that can easily convert because it is a social media platform.
Neither the advertisers nor consumers usually go to Facebook to search for a particular product or service locally available. This is the main reason by Facebook ads are not an ideal option to go with when it is above the local search and understanding buyer intent. Therefore, if the main purpose of your marketing campaign is to build brand awareness and generate quick conversions, google ads are a better option.
Target options
Advertisers can find the options for targeting and retargeting specific audience segments in Google and Facebook ads. You can easily find relevant statistics concerning age, location, gender, income level, and other categories on both platforms. However, it is essential to note that Facebook is a better option in terms of advanced options for targeting and retargeting the customer segment.
Facebook also allows advertisers to create audiences depending on specific behaviors and interests due to the user data they have. For example, if an advertiser wants to specifically target parents, students, couples, or any other category of potential customer they can easily do so by performing the specific checks. Therefore, the targeting options are different in both Google ads and Facebook ads.
Advertisement formats
Google ads and Facebook ads also differ based on the advertisement formats they use. Advertisers get more creative options on Facebook making it more preferable option to build brand awareness and attract potential customers. On the other hand, Google ads come with a small block of text to capture the potential customers' attention. Advertisers can also use extensions to add extra text and data, but the overall format stays limited.
Facebook allows you to create a wider visual impact that appeals to the masses in terms of its creativity and attractive format. It also comes with an option to use images carousel ads, and videos to make the format even more attractive and improve the visual component of the promotion.
Final words
Both Google Ads and Facebook ads offer different sets of services to brands depending on their marketing and campaign requirements. However, it is always advisable to consider two differences between the two to get maximum returns!