Table of contents:
Introduction
What exactly is a digital marketing strategy?
Why you should have a digital marketing plan?
How to develop a plan for digital marketing?
7 Digital Marketing Strategies for Countertop Service Providers
Are you prepared to start using these Digital Marketing Strategies?
Winterplay Studios is your Number One Choice in Digital Marketing!
Recall January of the previous year. What show did you watch? How did you share messages? What challenges did you have in contacting your ideal customers? Think about your life right now.
Given that the past year has significantly impacted our attitudes, actions, and way of life as consumers and individuals, how do you think digital marketing for countertop services will develop in the future?
While the previous year has been a rollercoaster of spectacular ups and downs, it's an exciting time for granite fabricators' marketing opportunities. The only issue is your preparedness to enter and accept a brand-new marketing world.
Your business's digital marketing strategy is essential now more than ever.
So how can you determine which techniques are ideal for your company? You'll figure it out later on. So be sure to read everything completely.
What exactly is a digital marketing strategy?
It's a plan that describes how your company will reach its marketing objectives through online mediums like social media and search. The majority of strategic plans will include a summary of the digital marketing strategies and online channels you'll use, along with your budget for each.
Why should you have a digital marketing plan?
It's crucial to develop a digital marketing plan. When you deal with a digital marketing agency with experience, like Winterplay Studios, you can rely on us to start by developing an effective and competitive plan for your business, which is a factor in managing your digital marketing campaigns.
Without Internet marketing strategies, your company lacks a road map for reaching its goals, objectives, and critical results. You are aware of what you want to achieve, but you need to figure out how. Unfortunately, this frequently results in the start of an unsuccessful digital marketing campaign.
If you want to invest in this market, you must spend money on a digital marketing plan.
How to develop a plan for digital marketing?
Do you want to know how to create a plan for digital marketing?
Take the following eight steps:
Step #1: Establish your brand
Establish your brand and how it will appear in your online advertising by outlining or using your brand standards. Think about your brand's voice, purpose, and selling points.
Step #2: Create a customer profile
Use customized customer personas to identify the target market for your company. Consider user demographics as well as the reasons why customers choose your business's products and services.
Step #3: Set the S.M.A.R.T. objectives
It is known as Specific, Measurable, Achievable, Realistic, and Timely goals. This should drive your strategy. Think about your company's expansion goals for the immediate and long term.
Step #4: Selecting your digital marketing strategies
Pick the most effective techniques for your company. Instead of focusing on fashionable tactics, concentrate on the strategies that have the greatest value for your company and industry.
Step #5: Set a budget for your digital marketing
Create a suitable budget for your company based on digital marketing pricing research. For comparison, the majority of companies invest $2500 to $12,000 a month in online marketing.
Step#6: Plan out your strategy
By carefully designing your strategy, you may lead it to success. For example, identify your ad budget if you're advertising. If you want to publish content, create your content calendar.
Step #7: Launch your campaigns
Launch your campaigns across channels after careful planning. Make that all of your channels have the appropriate tracking data. For instance, Google Analytics tracking code should be included on your website.
Step #8: Monitor your progress
You may measure and assess your strategy's effectiveness by checking up on its outcomes. Use Google tools like Google Ads, Google Analytics, and Google Search Console to monitor the success of your strategy.
This is just the beginning. Now, let's move forward and dig deeper into some strategies that you can greatly benefit from.
7 Digital Marketing Strategies for Countertop Service Providers
The top 7 digital marketing strategies for countertop manufacturers will be covered in this section.
-
SEO or Search engine optimization
Search engine optimization is one of the top strategies for attracting leads (SEO). The process of improving your website's position in search results is known as SEO.
A lot of companies try to rank on the first page of results. This is due to the fact that 75% of users only scroll through the first page of the results. You are losing out on leads for your company if you aren't on the first page.
What steps must you take to reach the first page of results?
To raise your SEO ranks, you can rely on a variety of factors.
-
Keyword integration
You want to show up at the top of search results for terms related to your company. The use of targeted keywords and their incorporation into your website can improve search engine rankings and increase awareness of your services.
To determine the ideal terms for your business, you must conduct keyword research. Stick to long-tail keywords, which are those with three words or more. Because they attract leads who are looking for businesses like yours, these keywords generate more relevant leads for your company.
The best way is to avoid short-tail keywords. These are fairly generic keywords with only one or two words in them. For example, a preferable long tail keyword might be "countertop manufacturers in Florida USA" as opposed to "countertop manufacturers."
It would help if you incorporated your keywords into your website once you have them. Then, in order to grasp the context of your page, when Google crawls through your website, it searches for keywords.
-
Link building
Link building is an essential component of SEO. A backlink is created when a reliable website links to your website from one of its pages. Therefore, to improve the SEO rating of your website, you want to acquire backlinks.
In what ways do backlinks improve your rankings?
A reliable website linking to yours informs Google that the content on your site is valuable. In addition, it verifies and establishes the legitimacy of your website.
The best method for gaining backlinks is to create relevant content. You can invite these reputable websites to see your material when you generate it. They are allowed to use it on their own content pages if they enjoy it.
By doing this, you can establish a connection with that website. This relationship can be developed so that you can get additional backlinks from them. You can improve your SEO ranking by doing this.
-
User experience
You want visitors to your website to have a satisfying experience. They will leave your website if they don't have a good experience.
This raises your bounce rate, which gives Google bad information. Therefore, you must ensure that specific elements of your website give users the best experience possible if you want to prevent this.
Your website's page speed is one crucial element. Users hate having to wait while pages load. They are looking for immediate information.
If your page loads slowly, you risk losing potential customers. You must assess your page speed and make the necessary adjustments to prevent this from happening. To help resolve those problems, use page speed services.
Your website's design is an essential element. Users like a clean, fresh style. Conversely, users may leave your website if it appears dated.
Make sure your website's design is updated by taking a peek at it. You might choose to spend money on web design services if you believe that your website needs some improvement.
Finally, you require simple navigation to match your style. You don't want visitors to your website to struggle to obtain information. Users will go back to the search results and choose another business if your navigation is unclear or challenging to use.
Your navigation system must be simple to use. Include broad titles with various subjects, and place your navigation in a visible location. Users will experience a seamless process as a result of this.
The ranks of your website in search results can be improved by considering all of these factors.
-
PPC or Pay-per-click advertising
Pay-per-click (PPC) advertising is a fantastic choice for your company if you want to attract more qualified leads. PPC advertisements are displayed above search results. These are paid adverts that precede organic listings.
Similar to SEO, choosing the keywords that will launch your PPC advertising is necessary. Long-tail keywords should be your main focus because they are less competitive, have lower cost-per-click (CPC), and attract more targeted traffic. Because you spend less each time someone clicks on your advertisement, a lower CPC is beneficial because it allows you to enable more clicks.
PPC is a fantastic option for your countertop company because it generates more reliable leads for it. In addition, PPC visitors are 50% more likely to make a purchase than organic visitors to your website. This indicates that you are attracting potential recruits.
-
Social media marketing
Your company has a fantastic opportunity to engage with customers through social media marketing. This is a fantastic approach for your company to market to clients directly.
There are several social media channels available that you may utilize to connect with customers. You must conduct research on your target market to determine which platforms they use most frequently.
These sites let you post videos, pictures, and links. You have a wonderful chance to highlight your services here. For example, you can share videos of countertops being installed in a house or images of the finished product in a space.
You will be able to create a relationship with these clients and convince them that your countertop manufacturing company is the best.
-
Email Marketing
Email marketing comes with a wealth of advantages. Because of this, more than 80% of businesses—including manufacturing facilities, retail establishments, and technological companies—use email marketing.
With email marketing, you may attract new clients and keep your current ones coming back by giving them useful information like important business news and personalized content like product coupons or discounts from your countertop services.
- Content Marketing
Reaching consumers through content and developing connections with them are the main goals of your business's content marketing strategy. This content, which may include videos, blog posts, infographics, and more, offers advantages to users. However, rather than being a sales copy, it is informational content.
For instance, if you operate a company that provides countertop services or supplies, you may create an article about that. Whatever format you decide on for your material, it must be relevant to and helpful to your audience.
- Voice search optimization
Using voice search optimization, your company may enhance both new and old website content for voice searches. The goal is to get your website to appear in the highlighted snippet or at position 0 in Google search results.
Voice search is emerging as an innovative and well-liked method of searching as more people buy smartphones and voice-activated speakers. As a result, it's one of the most modern digital marketing techniques that businesses can use.
- Video Marketing
Through video marketing, your company can increase its customer, boost sales, and spread its operational reach. Your videos have the same potential to influence user purchases as content marketing does. For instance, a how-to video can persuade customers that your service is the ideal option for their company or way of life.
When you use videos to complement your written content, you can rank higher for keywords that are competitive, which can bring more profitable visitors and leads to your website.
Are you prepared to start using these Digital Marketing Strategies?
Digital marketing is one of the best strategies to grow your customer base and accomplish your goals.
However, how well they are developed and implemented will determine how effective your digital marketing strategies are. Because of this, companies like yours should collaborate with Winterplay Studios, a full-service digital marketing company that offers unique, results-driven end-to-end marketing solutions.
Winterplay Studios is your Number One Choice in Digital Marketing!
Winterplay Studios is one of the leading digital marketing agencies worldwide. We have a team of seasoned professionals who can help a Countertop manufacturing company like yours to grow and reach your target audience.
To give you an outlook, here are the services we offer that are a perfect fit for your industry.
Social media services
Our team of experts can help you create an effective and engaging social media presence that will increase your visibility and reach more potential customers. In addition, we understand countertop businesses' needs and how to utilize social media best to promote your products and services.
SEO Services
Our experienced SEO experts utilize modern practices to ensure your website is properly optimized for search engines. In addition, we use a range of advanced strategies to ensure your website is ranked amongst the top results, including on-page optimization, keyword research, link building, and content optimization. With our help, you can dominate the SERPs and increase organic traffic to your site.
Website Campaign
Our team of expert digital marketers has years of experience developing successful campaigns that drive real business results across various industries. From crafting compelling content to creating effective strategies, our specialists will create a bespoke plan tailored to your goals. So whether you are looking for a boost in website traffic, improved engagement, or increased conversions, Winterplay Studios has the necessary resources and expertise to help you succeed.
Now that you know more about our services, it's time to get in touch and let us help you maximize your digital marketing efforts. And did I mention that you can get a 10% off coupon by just signing up? So, what are you waiting for? With Winterplay Studios as your Number One Choice in Digital Marketing, you can rest assured that you are on the way to achieving success online. Contact us today to get started!