Digital Marketing for Real Estate

How To Do Digital Marketing for Real Estate?: The Basic Guide

How To Do Digital Marketing for Real Estate?: The Basic Guide


Table of contents:


Channels to Focus for Real Estate Digital Marketing

  1. SEO (Search Engine Optimization)
  2. Social Media
  3. Email Marketing
  4. Automated Digital Marketing
  5. Pay-Per-Click for Real Estate

Should you Hire an Expert to Help with Real Estate Digital Marketing?

Make Winterplay Studios your go-to partner for expertise!

Digital marketing is too powerful to ignore, especially if you work in real estate. Before visiting properties, more prospective home buyers rely on the internet to perform in-depth research. 84% of first-time homebuyers, according to Carrot, claim that the information they discovered online was essential to their research.

The COVID-19 pandemic has also forced the real estate sector to move its operations online by allowing prospective buyers to tour homes virtually in an effort to close sales online. Therefore, it's true that Digital marketing for real estate has a vital role to play now more than ever.

As a real estate agent, you must continually advertise yourself in order to stay in touch with your potential leads and expand your network. Digital marketing is the most effective strategy for achieving this.

This guide will walk you through the effective digital marketing techniques that will enable you to surpass the competition and establish a solid real estate brand.

So, let's get started with this awesome guide, which will help you improve your real estate marketing online.


Channels to Focus for Real Estate Digital Marketing

Use the following tactics to gain a head start on your real estate digital marketing and achieve the outcomes you want.

SEO (Search Engine Optimization)

Homebuyers are among the growing number of customers who use the internet to find or purchase the things they need. As a realtor, you must already know that a significant portion of your target market finds you online. You may enhance organic growth and aim for long-term search positioning using SEO. Additionally, you can improve your MLS's (multiple listing services) optimization to get more exposure in search results.



Here are some SEO recommendations for real estate. 

  1. Pay attention to local SEO.

Search engines and potential customers are concerned about your legitimacy when it comes to local SEO. Your real estate company needs a legitimate NAP for that (name, address, and phone number). You should use local SEO tools to plan, coordinate, and monitor all of your local SEO activities. 

  1. Get your website included on significant local aggregators and online directories.

Local web directories help you in obtaining link juice and improve the search engine authority of your website. For this reason, you must make sure that you are listed in as many local directories as you can, especially the ones that are important, like:

  • Zillow
  • Trulia
  • Keller Williams Realty
  • Better Homes and Gardens Real Estate
  • Compass
  • Yahoo! Homes
  • Zoocasa
  • RedFin
  1. Make city-specific content.

Search engines like Google want to give users the most relevant information possible. Returning local results is what it implies in the context of real estate SEO. You can make unique landing pages for your community, FAQs that address locals' questions, "how-to" pieces, podcasts, case studies, product reviews for real estate, and more.

Additionally, you can write localized blogs about topics like "how to find loans quickly" or "local home buying rules," which people should be aware of. If you concentrate on providing local content, you can rank easily for much less competitive and local keywords. As an alternative, you could also pay content writers to help you frequently distribute useful tips for house buyers and sellers. This will significantly lessen your workload.

  1. Keyword research.

Adding competitive keywords like "Florida house for sale" or "Florida real estate" is a common error made by real estate companies. These are the wrong keywords to aim for.

Using a calculated method, choose the keywords that will convert, have user purpose, leverage latent semantic keywords, and use relevant synonyms. To increase your chances of ranking, focus on long-tail keywords and other key phrases.

  1. Website must support mobile devices.

Mobile devices are transforming how consumers connect with brands. For example, 72% of home buyers have conducted a mobile home search, and millennial buyers are likely to rely on smartphones or tablets, according to 

The mobile version of a company's website is given priority by search engines like Google. So, you must ensure that your website is compatible with mobile devices. You must redesign your website immediately if it is not responsive.


Social Media

Social media marketing is vital in the real estate industry. You can quickly connect with your community through social media, boost organic growth, and effectively manage your real estate brand. Research from the National Association of Realtors (NAR) indicates that 47% of real estate businesses claim that social media has provided the greatest quality of leads, and 77% of real estate businesses use social media. This indicates that social media is a goldmine for real estate businesses.



To increase interaction, you might frequently share the content categories below.

  • Display images of the property
  • Share client success stories and testimonials.
  • Highlight the achievements or history of your real estate business.
  • Share your tips, remodeling suggestions, useful information, and business news.
  • Regularly publish new homes and listings.

Moving on, which platform should you pick next?

The three most popular platforms for realtors, according to NAR research, are Facebook (97%), LinkedIn (59%), and Instagram (39%). So, let's start to explore these platforms.

  1. Facebook

For real estate agents, Facebook is one of the most successful marketing platforms. Regarding how well each performs, you can adjust the posts based on the data you receive from a Facebook business account.

You can run ads on this site in addition to publishing regular posts because it has excellent targeting options. The fact that Facebook's user demographics contain a wealth of data is a key factor in its success.

  1. LinkedIn

An excellent source of B2B and B2C real estate clients is LinkedIn. According to Hubspot, conversion rates on LinkedIn's platform are three times higher than those on other platforms for online advertising.

Your online presence will be enhanced by creating a profile for yourself or your business. You can frequently distribute video promotions, do surveys, and run advertisements. Through these kinds of activities, you can observe a significant increase and gain insightful information on how each post is doing.

  1. Instagram

Instagram is currently one of the most successful social media channels for real estate companies.

You can discuss the kinds of listings you represent, your areas of expertise, and future events. You may also regularly update your real estate information with short, tailored updates using features like Instagram stories. You can also see how each of your postings is doing with a business account.


Email Marketing

As a realtor, you are aware that for your customers, purchasing a property is a major choice. However, some people might hesitate to take a risk and contact a realtor for months or even years.

So, instead of relying on potential customers to approach you when they're ready, you can use email marketing to cultivate the audience. In this way, clients will already know and trust you when they need a realtor.



Because you have greater control, you can easily segment your audience and educate potential customers. With email marketing, you can run a targeted and creative marketing campaign specific to a particular audience.

So, if you're eager to start your email marketing adventure, here are some things to consider.

  1. Choose an email marketing software.

Choose an email marketing tool as your initial step. You shouldn't use your personal email account because it doesn't offer scheduling or statistics. To choose which email marketing software best meets your goals, you must conduct research on the market.

When choosing a platform, you should look for easy drag-and-drop templates, mobile responsiveness, personalization options, automation options, and analytics that are user-friendly for beginners.

  1. Types of email campaigns

After choosing your email software, you must think about the kind of email that would best meet the needs of your target market. Here are some of the ideal email formats:

  • Publications published on a weekly or monthly basis that include details on your most recent listings or the newest real estate trends
  • Send a follow-up email asking how they like their new house or a recommendation request.
  • Emails of welcome to new subscribers
  • Announcement of planned events, or an open house
  1. Create emails that encourage interaction

You must gain subscribers and increase engagement now that you are aware of the campaigns you should run. Planning out all of your emails in advance should be your first priority. You must choose a manageable frequency, whether once a month or twice a month.

You must then focus on getting your emails opened. So, put your efforts into making yourself stand out in your inbox, improve the copy of your emails, and use email analytics to your benefit.

Automated Digital Marketing

Automating real estate marketing allows for speedy completion of time-consuming manual tasks. A lot will happen when you have several customers to manage at once. Following up with leads, emailing prospective buyers about properties to study, scheduling viewings for other clients, updating social media posts, running advertisements, and responding to emails from other realtors are all things you need to do.



The good news is that by automating these operations, you can concentrate on improving the client experience.

Marketing automation helps you move leads through the sales funnel, assures the accuracy of data entry, streamlines operations, ensures that no one slips through the gaps, and sets up campaigns with appropriate follow-ups. Additionally, you can repeatedly run several campaigns for a huge audience.

Pay-Per-Click for Real Estate 

PPC lead generation is one of the most economical methods of lead generation in real estate digital marketing. Major search engines offer this function. However, Google is regarded as one of the top suppliers of PPC services.

PPC advertising typically shows up at the top or bottom of the search results page or in banner advertisements on third-party websites. Apart from being labeled as "Ads," they typically resemble a typical result.



As a realtor, you should think about PPC because it increases traffic to your real estate website quickly and offers a greater return on investment. So why does PPC benefit real estate agents so much?

  • You'll have a greater chance of succeeding if you target consumers who are actively searching for products or services.
  • Increase the number of leads you generate by paying to appear in search results.
  • There will be a higher return on investment.


Should you Hire an Expert to Help with Real Estate Digital Marketing?

It's wonderful that you have finally made the decision to use digital marketing to expand your real estate company. You came to this site hoping for practical advice on how to do this, and we've provided it as well.

We have provided helpful advice on how to enhance your online presence. Now, there must be one problem. You simply don't know where to begin!

This is absolutely normal.

As you can see, there are numerous strategies in digital marketing that can support the growth of your real estate company online. However, launching your strong or comprehensive digital marketing plan can become very challenging if you lack the necessary funds, time, and skills.

You might assume that we are biased since we are a digital marketing agency, but this is the reality. We firmly believe that a digital marketing agency can achieve significant advancements and maximize returns on your marketing budgets.

You want your clients to seek your help when they are looking for a home because you have a lot of expertise in the industry and know how to showcase properties that they would love. Similarly, you need professional assistance if you want your real estate business to become more visible online.

Competition is indeed fierce. This means that if you don't take digital marketing seriously, you'll have trouble bringing in customers, leads, and traffic.


Make Winterplay Studios your go-to partner for expertise!

Founded in 2013, Winterplay Studios is a Canadian digital marketing agency that has helped more than 7,500 businesses in the US and Canada. We provide the most affordable services that are quick, efficient, and trustworthy. Our services are extremely beneficial to real estate businesses like yours. And to give you some outlook, here are a few:

Content Writing Services:

Real estate agents know that content is key to building an online presence. That’s why we offer professional content writing services tailored to your needs. Our writers are experts in creating well-written, engaging, and SEO-optimized content to attract customers to your website.

Social Media Services:

Real estate companies have something the public is always interested in, making it an ideal field for social media presence. We can help you grow your social media followers and increase your online visibility.

Search Engine Optimization (SEO):

Make sure potential clients find your website when they are searching for real estate services. Winterplay Studios specializes in SEO and can help you create the best strategies to maximize your presence on search engine results pages (SERPs).

Traffic Campaigns:

With our traffic campaigns, you can promote your real estate services effectively. In addition, with our targeted campaigns related to your services, you can acquire more leads and convert them into clients.

Making Winterplay Studios your go-to partner for expertise will help you offer the best real estate services while maintaining an edge over your competitors. To find out how we can assist you, contact us today.


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