Table of Contents
Empower Your Title Emotionally
Scouting for SERP
Increase Engagement through Social Media Optimization
Increase Rankings by Adding LSI Keywords
Increase Engagement through Social Media Optimization
Increasing Shares with Mobile Optimization
Boost Traffic by Sharing Images
Offers for Expanded Content
Publishing with the Pareto Principle
You've probably heard that you need to generate more website traffic, but you're unsure where to start. It's no secret that you need website traffic to succeed online, but generating that traffic can seem daunting. According to HubSpot, 61% of marketers say generating traffic and leads is their top challenge.
But don't despair - there are plenty of ways to increase your website traffic. In this article, we'll share nine effective strategies that you can use to drive more traffic to your website.
Number 1: Subject Hacking
This will help you create a catchy title for your article and give you an idea of which articles are shared the most frequently. Your title is the first thing people see when they find your article or blog post in a search engine. And, if it's not catchy or interesting, they'll likely click away without reading your content.
According to Google’s ranking guide, a website title, a title tag, meta title, SEO title, or page title can make or break your website's visibility to search engines.
That's why it's important to ensure your titles are attention-grabbing and make people want to click.
The following nine techniques will help you optimize your titles and boost website traffic:
- Use numbers and lists
- Use power words
- Use curiosity-inducing words
- Make a bold claim
- Use keyword-rich titles
- Ask a question
- Use puns or wordplay
- Be controversial
- Use emotional words
Using these strategies, you can create titles that make people want to click and read your content. So, if you're looking for ways to increase website traffic, start by hacking your titles!
A meta title can be found on the search engine results page and at the top of the browser window. The following is the title tag for a browser tab:
In addition, website titles are shown in bold as hyperlinks in search results:
Number 2: Empower Your Title Emotionally
Potential readers will first notice your title. It's like a store window display or the packaging of a new product: if it looks good, they'll want to check it out. But if your title is boring or doesn't make an impact, they'll keep scrolling.
Start by imagining how your readers might feel when they scroll through their social media feeds or read an article on a pressing issue in order to create an emotionally engaging title.
Some emotions you might want to tap into include:
Once you've identified the feelings you want to evoke in your audience, create a headline that will appeal to those feelings and encourage people to click.
Here are a few examples:
- "The Secret to Getting More Website Traffic"
- "9 Ways to Instantly Boost Your Traffic"
- "How to Increase Your Website Traffic by 300% in 30 Days."
The "Emotional Marketing Headline Analyzer," a rather outstanding FREE tool from the Advanced Marketing Institute, analyzes your headline to calculate the "Emotional Marketing Value" (EMV) score. You will learn which emotion your headline has the greatest impact on, in addition to the EMV score:
Let's look at the EMV rating for the aforementioned CrossFit headline:
This illustration demonstrates that when creating headlines that emotionally impact your audience, less is frequently more.
Boost your traffic and you’ll boost your business. Do it here.
Number 3: Scouting for SERP
Making sure your content appears prominently in SERP features is one of the best strategies to enhance website traffic. The term "Search Engine Rankings Page" (SERP) is an abbreviation. These special boxes appear on Google's search results page, containing things like image carousels, video clips, and other types of content.
You must make sure that your material is of a good caliber and pertinent to user searches if you want it to appear in SERP features. You can research and ensure your content is optimized for the right keywords.
According to a study, search engines have become a necessary part of modern civilization. People constantly use search engines to find solutions to their problems—search engines like Google process more than 40.000 queries every second, or 3.5 billion searches daily. Submitting your material to Google's Search Console is another technique to improve your chances of being listed in SERP features. You can use this free tool to submit the URLs of your website to Google so that they can index it and display your pages in their search results.
Utilizing Google Chrome to perform SERP scouting so you can take advantage of Mozbar's functionality.
First, you should visit the Chrome Web Store and add Mozbar to your browser if you don't already have it installed. Then, simply perform a search for Mozbar, and it will appear.
Next, go to Google and search for the key phrase you want to target after installing the Mozbar. Mozbar will display the competition's link count, page authority, and domain authority.
You can select "Link Analysis" to see the Open Site Explorer analysis for that page if you want more particular information about the people linked to one of the specific results.
Now that you've got a proven topic and have successfully scouted a ranking opportunity, it's finally time to write your article.
Number 4: Increase Rankings by Adding LSI Keywords
One way to increase traffic to your website is by improving your search engine rankings. And one way to improve your rankings is by adding LSI keywords to your content. LSI stands for “latent semantic indexing”. It’s a fancy way of saying that Google looks at the overall meaning of a piece of content, not just individual keywords.
For example, if you’re writing an article about “how to make a perfect cup of coffee”, Google knows that you’re not just trying to rank for the keyword “coffee”. You’re also trying to rank for related keywords like “espresso”, “latte”, “coffee beans”, etc.
To interpret the meaning of your post, Google uses LSI keywords.
Consider searching for "Indians" on Google, for instance. Google now has to make an effort to determine precisely what you're looking for:
Google then searches the page for LSI keywords that are related.
So by adding LSI keywords to your content, you can signal to Google what your page is really about – which can help you rank for more relevant keywords.
You can use LSI Graph keyword research tool for finding LSI keywords. Just click on the link to visit the LSI Graph tool and enter a keyword of your choice that you want to find relevant keywords.
The program immediately suggests some keywords that are relevant to the primary term after we entered the keyword "apple" in the example above.
That's all; you can now quickly compile a list of all the pertinent semantic keywords and begin incorporating them into your content for higher rankings.
Number 5: Increase Engagement through Social Media Optimization
Social media optimization (SMO) uses various social media outlets and communities to generate publicity for a product, brand, or event. SMO and search engine optimization share the objective of driving traffic and interest to a website. Social media optimization generally refers to optimizing a website and its content to encourage more users to interact with the site.
This is how you do it:
Enter the URL of your article in the Know.em Social Media Optimizer at smo.knowem.com. Then verify your outcomes. The Social Media Optimizer can be used to check whether the metadata for your blog item is properly optimized for social sharing on Facebook, LinkedIn, Twitter, and Google+.
SMO can also be used to improve the visibility of your brand or product on social media sites. Optimizing your social media profiles ensures that the right people see your brand or product. Social media may also be used to build a community around your company or product, which will assist in raising brand awareness and loyalty.
Number 6: Increasing Shares with Mobile Optimization
More and more people are using their phones to access the internet. That is why it's crucial to make sure your website is mobile-friendly. At least 30% of visitors to your website are probably using mobile devices. You may examine exactly how much of your site's traffic originates from mobile devices if you use Google Analytics. Because if your site isn’t optimized for mobile, you’re missing out on a lot of potential traffic.
This is how:
Once logged in, go to Google Analytics and select the Audience tab from the menu on the left. Then click on the overview under the "mobile" section after scrolling down to find it.
You can then view how much traffic is coming from desktop, mobile, and tablet devices.
Google announced a mobile-friendly upgrade to its search ranking algorithm on April 21, 2015. Mobile SEO today necessitates having a website that is optimized for mobile devices.
You can check that your web pages are mobile-friendly using Google's "Mobile-Friendly Usability Testing Tool." Currently, this tool can only test one page once, but if you use Google Search Console, you can view a mobile-friendly report for every page on your website.
That's not all, though.
You could lose out on more website visitors if your social sharing buttons aren't mobile-friendly. The Add This "Sharing Buttons" are essential, free sharing tools that make it easy to maximize social sharing on mobile devices for your website.
This is how it goes:
The Add This share buttons move the share buttons automatically to the bottom of the mobile device screen. With the help of this technology, users can share your content on their mobile devices much more easily. SumoMe claims that simply including share buttons on your website suited for mobile devices can increase site traffic by up to 20%. While talking about Add This tools, another noteworthy feature brings us to tip number seven.
Number 7: Boost Traffic by Sharing Images
To get started, share images related to your blog content on popular image-sharing sites like Pinterest and Instagram. Make sure the image description has a link to your website so that everyone who clicks on the image will be taken there.
The Add This share button will appear when someone hovers over an image in your blog article, making it simple for site users to share your infographics, illustrations, and photos. The nice part is that Add This already includes a tool for sharing images. So your article photographs will be prepared for image sharing once you install the app.
Social media sharing is fantastic for driving additional visitors, but here's the thing:
You cannot overlook the following two well-known realities concerning digital marketing:
- 50% to 80% of new website visitors will depart and never return.
- Before making a purchase decision, a prospect visits your website an average of seven times.
These two elements demonstrate that your email lists are the most effective leverage points for your digital marketing activities.
To continue nurturing and inspiring website visitors to connect and engage with your website, you must be able to convert website visitors into email subscribers.
Number 8: Offers for Expanded Content
Offering something of value that people can't get anywhere else is one approach to significantly increase the amount of traffic to your website. This could be an exclusive report, an eBook, or even some unique data you’ve compiled. Whatever it is, make sure it’s high-quality and worth the time it takes to consume.
This is how you do it:
Write a thorough blog post or how-to manual that offers "utility" or detailed instructions on how to do something. Create a PDF version of your blog article that you can email to readers who would like a copy. Even if you're not a designer, you may quickly make a downloadable version of your content using a free Chrome extension tool called Print Friendly & PDF. Add tips or two only available in the PDF or as part of the email you'll give them to make your offer even more useful.
Then, towards the top of your blog article, provide a link or callout box informing readers that they can easily obtain a copy of the guide emailed to them. If you want to increase the number of subscribers you receive from your expanded content offers, simply ask for their email addresses. Expanded content offers are quite effective, and your audience will be thrilled to hear from you if you have another informative post to provide on a similar subject.
Number 9: Publishing with the Pareto Principle
According to the Pareto principle, commonly referred to as the 80/20 rule, roughly 80% of an event's effects result from 20% of its causes. You may also use the Pareto principle in your material if you do a little research.
This is how you do it:
Once you've logged in to Google Analytics, go to the Behavior tab and select All Pages.
Decide on a period for the previous six months.
The total number of pageviews should be multiplied by 8.
Eighty percent of your total page views come from the answer.
Total the subsequent pages' views one by one until you reach the 80% mark, starting with the pages with the most page views. Most visitors to your website come from these pages, making them the most popular ones on your website. Since they are the most well-liked, you will know what to look for to see how they rank.
Examine the top three pages and seek methods to improve your article to be noticeably superior to the competition if you aren't among the top three search results. Then, inform your network about your updated and improved content, which you are sure they will love to see, and republish it using the same URL. As a result, your website will increase traffic from organic search engines.
The Pareto Principle can also serve as a standard for your publishing efforts over time. The more valuable and beneficial your content is, the more probable it is that readers will stay on your website, link to it, and share what they learn with others.
These nine strategies will help get your site in front of as many eyeballs as possible. Have you tried any of them? If so, what results did you achieve? If you're looking for help increasing your website's traffic, Winterplay Studios can help! We offer a variety of web traffic services that are proven to increase viewership and help you attract more leads and customers.