How to Set Up a Digital Marketing Strategy for Tree Removal and Trimming Services (Professional Arborists)
Table of contents:
- Foundation of Digital Marketing Strategy
- Proven and Tested Digital Marketing Strategies for Tree Removal and Trimming Services or Arborists
- Website Optimization
- Social Media Marketing
- Paid Advertising
- Search Engine Optimization Marketing
- Video Marketing
- Email Marketing
- Influencer Marketing
- Plan Your Digital Marketing Strategies With Us!
Growing your tree business can be challenging. Nobody thinks of arborists as marketing experts. Many just rely on word of mouth, or they already have customers and are preoccupied with taking care of them.
But what if you're a brand-new tree services company and don’t know how to start with marketing? Or you want to boost your revenue from your current customer base?
Don't worry; you can reach more potential clients and increase your revenue with the correct digital marketing plan.
Digital marketing is now an important factor in every business strategy, and its importance will only grow in 2023 and beyond. But unfortunately, working in the tree industry, I've noticed that many Tree Service businesses badly fall short when it comes to digital marketing.
Google and Facebook are becoming increasingly popular places for individuals to find services, and the tree business is no exception. But in the same way, it impacts any other business, which impacts arborists and tree service providers.
Today, we'll discuss how to set up digital marketing for tree services or arborists.
Foundation of Digital Marketing Strategy
Marketing tree removal and trimming services involves more than just launching a product or service. The foundation of effective marketing strategies is built on understanding each component in detail.
- Who is the perfect client for you?
When selecting the best marketing strategy to reach your target audience, knowing your clients is essential. Identify the characteristics of your ideal customer, such as age, income level, and lifestyle. Once you identify who your customer is, it's easier to determine which marketing tactics will be most effective in reaching them.
- Who are your competitors, and what distinguishes you from them?
Marketing's fundamental goal is to persuade customers to choose you over your competitors. Local businesses, as well as larger businesses, might be competition. Make sure you are aware of their identities, the services they offer, their advantages and disadvantages, and most importantly, what makes you unique.
- What are your advertising objectives?
- Expand your client base
- Gain more work from current clients
- Attract larger contracts
- Create a niche for yourself, so you may work as a subcontractor for other tree care companies.
These objectives are all geared toward expanding your tree removal and trimming business. However, because they are all unique, you will need to modify your marketing to match.
- How will you measure what is effective?
Always keep an eye on where your new leads and customers are coming from. Your service requests can help with this if they have a "How did you hear about us" field. You'll be able to determine whether the $4,000 truck wrap was worthwhile or whether all of your top-paying clients were sent to you by a single, satisfied customer.
Proven and Tested Digital Marketing Strategies for Tree Removal and Trimming Services
Today, every company needs a website, and so are tree care businesses. You don't need to create a fancy or artistic website.
However, it does have a few targets to achieve.
- Describe your services. A page for each service, as well as the main service page
- List the places you work. Every city or municipality you serve needs a page.
- Have ALL possible means of communication. Messaging on social media, email, phone, and contact forms
- Why should people select you?
- Have a page with information that people look for. Sometimes referred to as a blog.
- Testimonial and/or Gallery Page
- The About Us page. Show off your team and share some of your personal histories with the audience instead of sticking to bland business content.
You should begin your tree marketing strategy and plan with your website. The main focus of both your online and offline marketing is your website.
You should read as many negative reviews of tree services as you can find online. You can learn from these evaluations what people don't like. Then, for your website, you should give those elements top priority.
Do people complain that no one showed up for the estimate? Take note of that. Do others complain that the tree service left their yard in a huge mess? Take note of that too.
Now that you know there are some things that consumers don't want, you need to explain on your website how you plan to fix them.
- We've got someone taking calls. With us, you can get a definite estimated time when you hang up.
- With us, your yard is left spotless, just like your kitchen floor.
Do you see what I mean?
Your tree service website needs to have compelling content that attracts potential customers. It distinguishes you from the competitors. However, you must be able to support such claims.
Social Media Marketing
Yes, you must have a strategy for using social media. The top social media sites for a tree care business are Facebook, Instagram, and LinkedIn.
This is how you do it.
Facebook needs to engage and connect with locals. Your page receives likes from friends and previous customers. You share information about your company that isn't promotional. You don't want to bore people; instead, you want to amuse, inform, and be a real person, not a corporate robot.
Instagram serves as your online gallery. You can display your before, during, and after images on this social networking site. Look up regional hashtags. Consider connecting with local Instagram users both on and off the platform. They are what I refer to as small-town micro-influencer. They help in the discovery and distribution of your page both locally and across Instagram.
LinkedIn is your social media platform for enterprise networking. Though time-consuming, it is worth the effort. These connections will be professional people and companies you network with. It doesn't take a lot of users for this platform to be profitable. It should be good with a few property managers, a couple of general contractors, and perhaps a few realtors or insurance companies.
In terms of posting, you don't have to produce a ton of posts. In the long term, it hurts because people stop responding to your posts. However, you must show some consistency. You can only determine how frequently you should post based on your data.
On every platform, organic reach is minimal. Social networking now requires payment to use. Some of your posts should be paid, but not all of them.
These are post boosts, not sponsored advertisements, and if done correctly, they will generate leads and clients for you.
- Paid Advertising
You need the traffic to your digital marketing assets when you first launch a website or market your company. At first, you won't get many visitors. Therefore you need to spend on marketing your website to attract visitors.
You may achieve that using Facebook and Google Ads.
When someone searches for "Tree Removal" on Google, they are clearly trying to find something. A tree needs to be taken out. Therefore, you want your advertisements to appear where you remove trees. Google Ads are useful in this situation.
Google Ads is a great way to reach people searching for what you offer and intend to buy right away. Google Ads use keywords people search to bring your ads up on the page when they match your keyword list. Your ads will be shown based on relevance, location, and other factors like the budget.
Google Ads help your business be found online and create more leads, traffic to your website or store, app installations, and calls. In addition, you can control your spending on Google Ads by setting a budget that works for you. This feature helps you reach the right people without breaking the bank.
A similar strategy can be used for Facebook ads for tree removal and trimming services. When using Facebook advertisements, you must be vigilant. You shouldn't only place advertisements on it to promote your brand. You should have a strategy. I prefer to take advantage of them by monitoring the weather. You run the ads before, during, and after any thunderstorms, ice storms, or other weather-related events.
Instead of running advertisements without a purpose, you will get more for your money.
So, make sure you have ads prepared and ready to go for both digital advertising channels. Your arborist marketing strategy should include this as normal practice.
- Search Engine Optimization Marketing
I'll be honest: DIY SEO is not something you should attempt unless you have 10 to 20 hours a month to spend and know what you're doing.
Time-consuming aspects of SEO include site construction, keyword research, link building, citation usage, analytics and tracking in Google Search Console, paid SEO software, etc. It takes time to absorb because there is a lot to take in.
So If DIY SEO isn’t the best option for your business, you can always hire a professional SEO agency or consultant. An experienced team of SEO marketers will know exactly how to set up an effective SEO strategy tailored to your business goals and budget.
You will notice an increase in leads for your tree service after your SEO strategy takes effect and your pages begin to receive organic traffic. The amounts can be huge. And in the majority of cases, the organic traffic can be sufficient to generate ongoing revenue. This helps you save money on your SEO efforts and ad spending.
When done correctly, SEO pays for itself, although it may take 3, 4, or 6 months before you start to see results. Given that, it plays an important role in your whole marketing strategy.
- Video Marketing
Video marketing is an increasingly solid strategy for promoting a tree service because it improves audience interaction. You must post informative YouTube videos that may benefit any of your viewers. People are more likely to hire you after watching your video and trusting in you, which increases their likelihood of doing so.
If you are successful in expanding your channel, using video marketing to attract a large audience will pay off in the long run. Simply add value in your specialized field, then watch for the audience to take action.
- Email Marketing
Due to the seasonal nature of tree care, email marketing is a terrific way to stay in touch with clients all year long and encourage them to make early reservations.
You can use email marketing to keep in touch with current clients, advertise new products or deals, and boost sales.
It may seem complicated to set up email marketing. But basically, it's only a matter of adding every client to an email list and politely reminding them of your services once every few months.
- Influencer Marketing
Tree services and arborists understand the power of word-of-mouth marketing and can use influencer marketing to their advantage. Partnering with an industry influencer or someone with expertise in outdoor living, gardening, or landscaping can be an effective way to spread awareness about your tree services and increase sales. Influencers can also create content that promotes the value of your services and showcases your work's quality while driving traffic to your website and social media pages.
Plan Your Digital Marketing Strategies With Us!
Are you searching for a digital marketing partner who can support the growth of your tree removal and trimming service business? Then look no further because Winterplay Studios has got you covered! Our team of experts has the right skills and experience to help you craft a comprehensive digital marketing strategy tailored to your unique business goals.
Do you need help in writing content to attract customers? We can help you create persuasive content that captures the attention of potential clients and encourages them to choose your services.
Do you need help growing your social media followers? We offer social media services that allow you to gain more followers, likes, and even views! With the help of our comprehensive social media strategy, you can gain more exposure and reach out to a broader audience.
Do you need high-quality backlinks? We will help you build authoritative backlinks for your tree services website to make it rank higher in search engine results pages. Our link-building strategies are designed to improve your overall SEO performance and make sure that it remains consistent over the long run.
Let’s join forces and create a digital marketing plan that is specifically tailored to your tree services business. At Winterplay Studios, we are dedicated to helping your tree services become successful online by crafting digital marketing solutions that will meet your unique needs. So reach out to us now, and let’s start working together!